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Journal

Notes on styling, craft and care from the VedAarna studio.

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12 August 2026 · 6 min read

A guide to Indian ethnic wear for every occasion

From a Monday mulmul kurta to a festive anarkali — how to build a small ethnic wardrobe that carries you through the whole year.

28 July 2026 · 5 min read

Silhouettes, fabrics and prints that stay comfortable through a long day in the heat — without looking like you dressed for comfort.

9 July 2026 · 4 min read

Six pleats, one belt and a few well-placed pins — the studio method we use for slippery, feather-light weaves.

21 June 2026 · 3 min read

Why the first wash matters most, and the simple three-step routine that keeps natural dyes deep for years.

4 June 2026 · 5 min read

Both breathe beautifully, but they behave very differently across an Indian summer. Here is how we choose between them.

19 May 2026 · 6 min read

Five kurta sets, two pairs of trousers and one dupatta — a capsule that never repeats itself in the same meeting room.

2 May 2026 · 4 min read

Shorter hems, quick-drying weaves and colours that forgive a splash. Dressing well when the sky cannot make up its mind.

16 April 2026 · 5 min read

Terracotta, unbleached ivory and deep indigo — the three tones our karigars keep reaching for this year.

29 March 2026 · 4 min read

One handblock kurta set, five looks — from an early morning puja to a late dinner, with nothing more than a belt and a jacket.

11 March 2026 · 7 min read

A walk through the block-carving, printing and finishing tables — and why two pieces are never quite identical.

24 February 2026 · 3 min read

The one silhouette that photographs well, seats comfortably and survives a full day of relatives.

7 February 2026 · 5 min read

Why we would rather you bought four pieces a year than forty — and how to choose those four.